Oct 22, 2020 - Adam Strom

Acquia Engage 2020 Winner: CloudHealth by VMware

Third and Grove was recognized in the 2020 Acquia Engage Award program, winning an award for Leader of the Pack - Technology, for work with CloudHealth by VMware.

After VMware acquired it, the CloudHealth team needed to redesign their digital experience to align with VMware’s broader product portfolio and optimize for B2B lead generation efforts. In the first phase of the effort, we focused on redesigning the site’s blog. The blog had substantial content, but the goal was to leverage that content better to increase engagement. After the blog redesign went live, the team turned to redesign the main marketing site.

There were four challenges. The first challenge was that the existing site was on an old installation of Drupal 7 and did not take advantage of all of the tremendous editorial experience functionality available in Drupal 8 and 9. The site also lacked product extensibility. Precisely, the navigation and information architecture needed to be updated to support the growing business and product lines and support future product announcements. The final challenge was to update the UX and make it more elegant, properly reflect CloudHealth’s cutting edge technology, and help improve lead generation.

We formed a single team composed of the CloudHealth marketing team and our implementation team to design and build, from the ground up, a brand new, engaging, and elegant visitor experience. Together we implemented an agile approach, working in sprints, from ideation to execution to launch.

See it in action at https://www.cloudhealthtech.com/.

More About Acquia Engage 2020 Awards

More than 100 submissions were received from Acquia customers and partners. Nominations noted for functionality, integration, performance, and UX comprised the final rounds, where an outside panel of experts select winning projects.

Acquia Engage Award winners were announced at the Acquia Engage Conference, virtually, on October 21st, 2020.
 

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