Insight | Apr 10, 2026
Brooks Glycerin Flex Named a Webby Honoree
By Tara Arnold
We're thrilled to share some exciting news: Third and Grove has been named a Webby Honoree in the 30th Annual Webby Awards for our work on the Brooks Glycerin Flex in the Websites & Mobile Sites - Shopping & Retail category.
This recognition places our work among the top 25% of all entries received globally - and out of nearly 13,000 submissions, that's something we're incredibly proud of.
About the Webby Awards
Hailed as the "Internet's highest honor" by The New York Times, The Webby Awards is the leading international awards organization honoring excellence online. Presented by the International Academy of Digital Arts and Sciences (IADAS) - a body of Internet industry experts including leaders from OpenAI, Waymo, YouTube, TikTok, Meta, Coca-Cola, and more - the Webbys celebrate the best of what the internet has to offer across websites, apps, video, social, games, podcasts, and emerging tech.
About the work
The Brooks Glycerin Flex is Brooks Running's most innovative shoe to date - a first-of-its-kind max-cushion trainer built around FlexZone technology, nitrogen-infused DNA TUNED foam, and an engineered flat-knit upper designed to move with the runner, not against them. Launching a product this technically ambitious called for a digital experience that could match its innovation.
We built an immersive product page that brings the Glycerin Flex's story to life - translating complex biomechanical innovation into a clear, compelling, and shoppable experience. From the midfoot flex groove to the podular forefoot design, every detail of the shoe had to be communicated in a way that connected with runners at every level.
The result? A best-in-class shopping experience that earned recognition on one of the world's biggest stages. You can check out the honored entry on the Webby Awards site: wbby.co/57654H.
“Honorees like these are redefining what's possible on the Internet, pushing creativity and innovation forward in bold and unexpected ways. Being recognized as a Honoree from nearly 13,000 entries is an incredible achievement and a true testament to the impact of their work.”
Nick Borenstein
General Manager, The Webby Awards
What this means to us
At Third and Grove, we believe great digital experiences don't just look beautiful - they perform. Being recognized by the Webby Awards for our work with Brooks Running is a validation of what happens when deep collaboration, strategic thinking, and creative craft come together for a brand we genuinely love working with.
We're grateful to the Brooks team for trusting us to bring this launch to life, and to IADAS for this recognition. Here's to building more digital experiences worth honoring.
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