Insight | Feb 7, 2022
How to Compete in the Crowded Sustainable Industry
By Elana Lavine
“50% of buyers examine brands to learn if they are socially and economically responsible.”
Social impact study by Cone Communications
“More than a quarter of millennials and Gen Zs worldwide said that their buying decisions have been influenced by the impact of certain businesses on the environment.”
CNBC
“Around 44% of consumers read three or fewer reviews, and around 54% read at least four or more.”
Bizrate Insights
2021
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