Insight | Dec 5, 2025
How to Choose an Agency That Won't Disappear After Launch
By Nina Collier
Because a beautiful rebuild is worthless if your agency vanishes once the site goes live.
The risk of a one-and-done agency
Too many brands have the same story.
- A big agency wins the pitch with an impressive deck.
- The site launches with fanfare.
- Within weeks, promotional logic breaks, analytics stop tracking, and one bug turns into many
- When the ecommerce team asks for help, the agency has already moved on to the next big project.
The result is the same every time. Lean internal teams are left to scramble, promotions break under pressure, and the investment in a rebuild becomes a source of stress instead of growth.
Red flags to watch out for
If you are planning a rebuild or vetting an agency, here are the most common warning signs that you might be heading for trouble:
- No roadmap beyond launch. If the conversation ends at “phase one,” you will be left without long-term support.
- No proactive QA. If the agency cannot explain how they will pressure test bundles, subscriptions, or tracking before launch, they will not be there when things break later.
- Overpromising without detail. Big visions with no execution plan are a recipe for fragile delivery.
- Slow or unclear communication. If they are hard to reach during the pitch, expect worse after launch.
- Lack of platform fluency. Agencies that treat Shopify, Drupal, or Contentful like interchangeable tools rarely understand the edge cases that matter to your business.
What to look for instead
A reliable partner looks different. They:
- Start with execution, fixing what is broken or fragile before pitching big visions.
- Provide ongoing website maintenance and support so your team does not carry the burden alone.
- Understand the unique complexity of beauty, fashion, and wellness ecommerce.
- Communicate with clarity and consistency.
- Build systems that empower your team instead of locking you into dependency.
“TAG did not just rebuild our site. They gave us confidence that our promos would actually run smoothly.”
How TAG approaches partnerships
At TAG, we have built our reputation on being the team that does not disappear.
- We take on rescue builds when other agencies fail.
- We stabilize fragile stacks so lean teams can operate without dread every promo cycle.
- We provide ongoing support so clients know their site will keep working under pressure.
- We integrate into client teams, earning trust through execution and honesty.
For us, launch is not the end of the project. It is the start of the partnership.
Final word
Choosing the wrong agency means more than a bad rebuild. It means months or years of stress, wasted money, and lost opportunities.
Choosing the right agency means a partner who fixes what is broken, supports your team, and builds systems that last.
At TAG, we do not disappear after launch. We stick around, we support, and we scale with you.
Planning a rebuild or stuck with an agency that left you behind? Talk to TAG about ongoing support.
Drop us a line
Have a project in mind?
Contacting Third and Grove may cause awesomeness. Side effects include a website too good to ignore. Proceed at your own risk.