Insight | Jan 21, 2026

Enterprise ecommerce platforms are powerful. They are also dense.
For many brands on Salesforce Commerce Cloud, the challenge is not scale. It is speed, flexibility, and cost of operation.
TAG recently partnered with an enterprise ecommerce brand facing this exact reality. Their platform worked, but every update took too long, every launch felt risky, and every new initiative added complexity instead of momentum.
The decision to migrate to Shopify was driven by one core goal: enable the team to move faster without losing reliability.
The Challenge: When Enterprise Infrastructure Becomes a Bottleneck
Over time, the brand’s SFCC implementation had grown complex.
- Content updates required developer support.
- QA cycles delayed promotions.
- Integrations were fragile and expensive to maintain.
The internal team was capable and experienced, but the platform made simple execution unnecessarily hard.
TAG’s Approach: Simplify Without Sacrificing
TAG approached the migration with a clear philosophy: do not recreate legacy complexity on a new platform.
The focus was on:
- Cleaning and rationalizing data before migration
- Designing CMS and content workflows that marketing teams could actually use
- Rebuilding integrations with modern, API-first tools
- Prioritizing stability, long-term scalability, and performance over unnecessary customization
This was not a lift-and-shift. It was an operational reset.
The Outcome: Speed, Stability, and Control
Post-migration, the team gained:
- Faster content publishing and promo launches
- Reduced dependency on developers for day-to-day updates
- Lower ongoing platform and maintenance costs
- A more stable foundation for growth
Most importantly, the ecommerce team regained confidence in their ability to execute.
The Takeaway
A successful migration is not about the platform. It is about how your team works after the launch.
When done right, moving from SFCC to Shopify is not a risk. It is an unlock.
If your current platform feels like it is holding your team back, TAG can help you evaluate and execute a migration built for speed and scale.
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