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Insight | May 2, 2025

a foggy dashboard

Webinar | The Shopify Conversion Illusion: Why your data’s lying (and what to do about it)

By Tara Arnold

Is your Shopify data telling half the story?

Marketing without data is like driving with your eyes closed. But what if the data you're using is misleading you right off a cliff? 

Here's the reality: The standard conversion metrics in Shopify Analytics may be giving you an incomplete picture of your business performance.

On May 19th at 12pm ET, join these ecommerce experts for a webinar that will transform how you understand your Shopify data:

  • Nina Collier, Director of Ecommerce at Third and Grove

  • Lauren Howanitz, Director of Ecommerce, Digital Business Division US at AmorePacific

  • Jake Singer, Partnerships at Triple Whale

Uncover your true conversion rate

You make crucial decisions based on conversion rates every day. But do you know exactly how Shopify calculates these numbers? Or what they're missing? 

After this session, you'll be able to:

  • Uncover hidden customer behavior that Shopify's standard reports aren't showing you.
  • Set up tracking that actually works for measuring and improving your conversion rates, including subscriptions.
  • Build a simplified dashboard focused only on the metrics that truly drive your business growth.
  • Implement AI tools the right way to optimize your conversion optimization without needing a technical background.

Drop us a line

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Contacting Third and Grove may cause awesomeness. Side effects include a website too good to ignore. Proceed at your own risk.

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