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Insight | Feb 16, 2026

Agentic Development

Your Backlog Isn't a Strategy Problem. It's a Throughput Problem

By Nina Collier

Here's a pattern we see constantly: A brand's ecommerce team has a clear roadmap. They know exactly what they need to build. They've prioritized ruthlessly. And yet the backlog keeps growing.

The promo feature that should have shipped last sprint is still in QA. The GA4 instrumentation keeps getting bumped. Performance enhancement fixes sit untouched because there's always something more urgent. The "quick updates" stack up until they're not quick anymore. They're a ticket, a sprint, and a QA loop, and suddenly your website falls completely behind from where you wanted it to be.

This isn't a planning failure. It's a capacity problem masquerading as prioritization debt.

The Old Playbook Is Broken

For years, the standard responses to "we need to move faster" have been predictable: Hire more developers. Bring in contractors. Consider offshoring.

Each option comes with its own flavor of pain. Hiring takes months and your backlog doesn't wait. Contractors need onboarding and context that eats into the velocity you're trying to gain. Offshore teams can help with volume, but the coordination overhead and quality variance create their own drag.

And here's the thing, most of the work clogging your backlog isn't the hard stuff. It's the implementation grind. Instrumentation. Promo changes. Integration tweaks. Content model updates. Performance fixes. Work that's well-defined but time-consuming. Work that burns out development teams and keeps them from the strategic problems only they can solve.

Enter TAG Workforce AI

At TAG, we've spent the past year building a delivery model that directly addresses this throughput problem. We call it agentic development, and it's not what you might expect from "AI-assisted" anything.

Agentic development at Third And Grove pairs senior engineers with fully autonomous AI agents that function as real members of the development team. These agents grab Jira tickets on their own, create pull requests for code review, respond to feedback over Slack, run their own tests, and write detailed documentation.

This isn't AI for novelty. It's AI for throughput with the same accountability as fully human teams.

The results from our Agentic Development program speak for themselves:

  • 238% efficiency improvement over human-only delivery
  • 77% success rate on AI-assigned tasks
  • 110% focus returned to your senior human developers for high-impact work

How It Actually Works

We know "AI does the work" sounds like a black box waiting to explode. That's why we built a controlled workflow with humans in the loop at every decision point.

  1. Define the task and success criteria. TAG scopes the work into clear inputs, acceptance criteria, and measurable outcomes. No ambiguity.
  2. Isolate the work. All changes happen in a feature branch within the code repository with clear traceability to the requirements of the task. Agentic developers never touch protected branches.
  3. Automated validation gates. Continuous Improvement (CI) checks, linting, tests, and security scanning run before anything moves forward. Pull requests are automatically blocked if CI fails.
  4. Human review and accountability. A TAG Lead developer reviews every single pull request for architecture, security, and logic. Only humans can approve and merge the branch. Period.
  5. Verification and QA. Work is validated in a dev environment, checked for accessibility, and tested by a TAG QA engineer who wasn't involved in the task generation for review before anything hits staging or UAT.
  6. Deploy and monitor. Release with monitoring and a clear rollback plan.

This is the same software development lifecycle we use for human-generated code. AI-generated output is treated as untrusted until it passes every gate. There are no shortcuts.

Where This Creates Real Leverage

Agentic development isn't right for everything. You're not going to have an AI agent redesign your checkout flow or architect a complex ERP integration. But for the implementation work that fills backlogs and burns out teams? That's where this shines.

Promo and merchandising execution. New promo features, landing page modules, bundle logic, high-volume PDP updates through structured content. The kind of work that's well-defined but eats developer hours.

Analytics and measurement integrity. GA4 instrumentation, pixel hygiene, tracking validation, debugging attribution mismatches. The invisible infrastructure that makes your data trustworthy.

Performance and reliability improvements. Core Web Vitals work, refactoring fragile components, regression prevention through automated checks. The maintenance work teams avoid because something always breaks.

CMS and content operations. Content model improvements, workflow automation, structured content patterns that scale across teams and channels.

Integrations and operational tooling. ERP, OMS, and subscription integration improvements. App rationalization support. Middleware and API reliability fixes.

The Question Everyone Asks

"Is this safe for our codebase?"

Fair question. The answer: TAG treats AI output as untrusted code until it passes validation gates, human review, and QA. Feature-branch isolation, CI and SAST blocking, human approval, and independent QA. There is always a human in the loop.

"Will AI lower quality or make the site feel generic?"

No. AI accelerates implementation work. Quality still comes from strong requirements, architecture frameworks, UX, and QA standards; all of which remain human-driven.

"Does this replace our project team?"

Absolutely not. It reduces the work that burns teams out and creates delivery bottlenecks. It returns hours to your team that you can reinvest into merchandising, conversion optimization, content strategy, testing; the work that actually moves the needle.

The Real Opportunity

Here's what we've learned working with enterprise ecommerce brands for years: The bottleneck is rarely strategy. It's capacity and budget constraints.

Your team knows what needs to happen. They're just buried in implementation work that compounds faster than they can ship it. Every sprint, the backlog grows. Every quarter, the strategic initiatives get pushed. The site gets slower, the tracking gets messier, and the technical debt compounds.

Agentic development breaks that cycle. Not by replacing your team, but by giving them leverage. By turning dev velocity from a constraint into a competitive advantage.

We don't use AI to pad margins. We use it to give hours back to your team.

Drop us a line

Have a project in mind?

Contacting Third and Grove may cause awesomeness. Side effects include a website too good to ignore. Proceed at your own risk.

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