Mint.com recently went through a major rebrand. Along with a new look and logo, the personal finance site also got a new content management system (CMS). As an Alexa top 250 site that gets hundreds of millions of page views monthly, Mint had outgrown its legacy platform. Third & Grove worked closely with Acquia and the Mint.com development team to implement a solution that would scale the site’s growing body of content and deliver engaging, personalized experiences to each and every user – all in under two months!
View the webinar about the launch and learn how Mint achieved the unthinkable and was able to:
- Replatform the entire site in six weeks, moving over 1,000 pages from its legacy site
- Create a more engaging experience for visitors with personalized landing pages
- Implement Acquia Lift to automate A/B testing and determine the right content for the highest conversions
- Deploy a responsive theme to keep pace with a rapidly expanding mobile payment market