The sharp folks at Ideablade wanted to leverage their excellent professional development services and active social community by giving their site a facelift. Ideablade is a cutting edge technology consultancy that works with companies around the globe across industries such as biotechnology, business services, defense, finance, aerospace, healthcare, and insurance. As the creators of DevForce, they also offer custom development and consulting services for enterprise companies. They were looking for a modern and fresh rebrand so we worked together to evolve their logo, identity and website. For the website redesign, Third & Grove helped them to achieve a great new look and replatform to Drupal 7, rebuilding the site’s store and focusing attention on Ideablade’s consulting services. We also streamlined the site architecture, making it easy for users to find exactly what they’re looking for with the click of a button.
IDEABLADE LOGO STUDY:
PROJECT GOALS AND OBJECTIVES:
1) Replatform Ideablade to Drupal and Drupal Commerce
2) Create a smoother user experience
3) Integrate the two sites, Ideablade.com and Breeze.com, so the brands are more cohesive
- Similar functionality
- Similar design
- Similar flow
- Similar structure
4) Modernize the branding, identity, and positioning
- Redesign the logo
- Update the style tile
- Infuse the personality of the company throughout the site
5) Create a global toggle to make transition from site to site seamless
6) Create a community
- Users can engage with the brand
- On the homepage, internal staff can post:
- Ideas, Good and Bad
- Twitter Posts
- Testimonials / Quotes
What is a style tile? "A List Apart" has great examples of style tiles and how they work. In short, this photoshop file becomes the "new skin" of a website. The colors, buttons, fonts, background, header and footer are all called out in the style tile. A front end engineer can go carry this design throughout the site. If you have a content- and text-heavy site, instead of designing mockups page by page, using a style tile is a time-efficient way to approach a web redesign project.
WEBSITE DESIGN AND DEVELOPMENT:
Third & Grove is a Bay Area digital agency that offers website design and concept development, creative services, content strategy, production, development, and end-to-end testing. We also partner with creative agencies and handle all things backend as well. If you are interested in freshening up your site, a new home page design, flow, logo or overall style, give us a call.