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TAG Relaunches a Slicked-Down, Sped-Up Responsive Design for the Boston Herald

Oct 30 '15
Boston Herald Relaunch-TAG

Third & Grove loves a good revamp just as much as designing a site from scratch, and we recently had the opportunity to launch a major overhaul of the Boston Herald. With ever more of its users accessing the site from mobile devices, plus Google’s 2015 mobile-first mandate, the Herald’s digital team knew the time was right for a new responsive design and an update of the site’s archaic tech framework.

The site presented some challenges not unfamiliar in the online news world, including a large amount of content to wrangle and a vast array of content types, which we tackled by recategorizing and reorganizing the site’s taxonomy. We also reengineered their newsfeeds, which import hundreds of articles every day, for constant import on a short loop and to allow more timely editing.

On the backend, we upgraded the code for the Herald’s video player, which had extremely important positive implications for the site’s speed and general UX, as the original had a lot of heavy pages and ads that ran in video popups and dropdowns.

The final retheme offers a sleek, infinite-edges design that accompanies a faster, better performing site. The changes have already been positively received by users and commented upon by the likes of Boston Magazine, and the Herald’s content managers are pleased with their improved editing experience.

Thanks are in order to the team that made it all possible: Jeff Magram, Jennifer Gallagher Morse, Tom Rose, Todd Prussman and Betsy Kane at the Boston Herald, as well as Emily, Mike, Brian, Damià, Alicia, Anthony, Justin, and Arianna here at TAG.