Case Study | Fashion
About
AG Jeans is a luxe denim brand built on the promise of sustainability and fashion. The brand is known for its art direction and photography, and its collaborations with influencers and celebrities.
Mandate
In late 2022, AG Jeans made the strategic decision to migrate to the Shopify Plus platform and asked Third and Grove to help them with the transition. The migration provided the chance to create an experience that better resonated with customers.
Approach
Third and Grove placed an emphasis on visual impact through photography, video, color, and texture – inviting viewers to seamlessly discover, explore, and purchase.
Stepping into a new look
The redesigned site creates a space for AG Jeans to showcase its art direction and photography. Shoppers can see how a garment moves with integrated video on product pages.
Friends and partners
The new site provides opportunities for AG Jeans to socialize collaborations with influencers and celebrities, emphasize its sustainability mission, and promote products. Dev partners at DYODE helped make it possible.
Ready for the camera
The finished site features a streamlined UX where customers can explore colors and textures, discover that must-have pair of jeans, and purchase – all with intuitive ease.
Originally delivered by Elva, now part of Third and Grove.
Drop us a line
Have a project in mind?
We're the Shopify Platinum Partner for outcome-obsessed brands. Set the goal. We'll help you hit it.