Case Study | Beauty
Client Overview
Anastasia Beverly Hills is a globally recognized beauty brand founded by Anastasia Soare, known for redefining brow artistry and precision-driven cosmetics. --> anastasiabeverlyhills.com
The Challenge
The goal: Migrate from SFCC to Shopify Plus while re-centering the brand story around Soare’s leadership, strengthening commerce, and enhancing product education.
The Solution
Anastasia made her mark by defining how beautiful brows are created. Elva crafted an elevated, deeply layered site design that burnishes her legacy and emphasizes her expertise and aesthetic. Focused customer research aligned the visual experience and merchandising strategy with the way shoppers think, search, and buy, while reinforcing the brand's prominence in the beauty industry.
A Frame For The Brand To Shine
Just as Anastasia discovered the way perfect brows lend symmetry and beauty to the face, the redesigned site enhanced the brand's digital presence with narrative-led design.
Mobile-First Design For A Customer Base On The Go
Research into how ABH customers shop dictated a mobile-first design infused with purposeful quick-click shopping and social integration.
Building The Brand While Driving Conversions
The minimalist design elevated the inherent prestige behind the ABH brand and products. New pathways for conversion were opened by introducing rich educational imagery, video, and written content into the shopping journey to teach users how to achieve a perfect look using Anastasia’s patented “Golden Ratio” method. Traffic-building insights from SEO research also informed a reinvigorated site navigation, taxonomy, and content strategy.
Branding Done Beautifully: Details That Elevate
Little details like rounded corners, refined button styling, and updated typography added touches of luxury within the minimalist design approach. Updated photography with a softer tonal palette and natural propping created a beautiful aesthetic worthy of a premium brand. This case study was originally published by Elva, now part of Third and Grove.
“We could not ask for a better strategic partner than Elva (now a TAG company). The team has been super-responsive and done tremendous work.”
Justin DeRosa, VP of Ecommerce
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