Case Study | Smart home appliances
About
AromaTech is the leader in scent technology, with a variety of high-end smart diffusers and fragrances for home and office. The company maintains its position through strategic product launches that make efficient use of resources.
Mandate
AromaTech was about to launch a new product that would cement its position at the top – but budgetary constraints required a tightly focused approach. The challenge was maximizing website ROI while helping users understand and purchase scent-based products online with confidence.
Approach
Third and Grove and AromaTech prioritized key product pages for a design refresh in time for holiday shopping. Motion animation was used to give these pages impact and help users visualize the distinctive plumes of these diffusers in their homes.
Making sense of scents
UX work focused on making it easier for users to search and sort their way through product offerings, helping overcome a major consumer obstacle – how to purchase scent-based products online with confidence.
Bringing it all home
High-impact motion elements bring the product to life and capture attention. Clean, minimalist design reinforces smart home device leadership position.
Originally delivered by Elva, now part of Third and Grove.
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