Third & GroveThird & Grove



Making friends with the grizzliest folks out there

True diehards know that when it comes to outdoor gear, it either carries Badlands iconic Red Buck insignia, or it’s not good enough. But despite making the best products on the market, the shopping experience looked like it had been dragged through the mud. We partnered with the team from Swanson Russell to help Badlands buck their old system and take full ownership of the brand experience. 


Increase in conversion rate


Decrease in bounce rate


Screens custom designed 


The Challenge

An unconditional, unmistakable, undeniably consumer-first approach.

Badlands was built for hardcore outdoor aficionados. Folks have learned the hard way that cheap gear in bone-chilling conditions can lead to a terrible time. The shared passion for the outdoors and an Unconditional, Forever Free Return Policy have bred brand loyalty that most D2C companies can only dream of.

The revamped experience emphasizes the blood, sweat, and tears that Badlands pour into every product. Gearheads get lost in how that product will look, feel and perform on their next outing.

mobile views

Connecting across channels has never been easier — print ads, digital ads, Facebook Instant Experiences, email, and more are bundled together in integrated campaigns. 

With the technology simplified, the Badlands team can focus on navigating an integrated customer journey with that unmistakable brand voice.

desktop and mobile

Our Process

A platform that takes a load off the shoulders.

The old Magento site felt more like a digital snare where even a simple promotion was a challenge. Badlands had to operate within the parent company’s processes which painfully slowed campaigns and limited creativity.

By moving to Shopify Plus in less than nine months, the team members who breathe the brand have more control over the digital experience, significantly reducing the effort and time to get things up and running.