Case Study | Drinkware
About
Stanley 1913 is a global drinkware brand known for its iconic Quencher tumblers. The brand partnered with Mattel to create a Barbie™ x Stanley Quencher collaboration celebrating 65 years of Barbie™ and themes of empowerment and limitless possibilities.
Mandate
Stanley 1913 reached out to Third and Grove to create a one-of-a-kind digital experience for the Barbie™ x Stanley Quencher collaboration. The global launch featured nine iconic Quenchers – eight featuring Barbie™ and one featuring Ken™. The Quenchers had staggered launch dates, which meant Stanley needed the ability to merchandise the site throughout launch week.
Approach
Working closely with the Stanley team, Third and Grove built a digital solution reflecting the essence of both brands, showcasing Barbie™ themes such as being true to yourself and embracing who you are. Third and Grove crafted a clear customer experience on Shopify, guiding people through a week-long release schedule with multiple launch dates.
Celebrating decades of empowerment
Barbie's classic designs take center stage throughout the thoughtfully crafted Barbie™ x Stanley page, honoring authenticity and endless possibilities. Eight distinct Quenchers celebrate Barbie™ over the decades, from the '60s Twist 'N Turn Barbie™ to the '80s Peaches 'N Cream Barbie™.
Building enthusiasm
The site sparked excitement around the official Barbie™ x Stanley Quencher launches through product tiles with “Notify Me,” “Sold Out,” or “Now Live” messages, as well as upcoming product launch dates.
Inspiring around the world
Third and Grove created a flexible Barbie™ x Stanley digital experience to accommodate several worldwide launches, building variations of the page for different release schedules and simple backend management for teams worldwide.
Originally delivered by Elva, now part of Third and Grove.
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