Case Study | Health and beauty
About
bareMinerals is a beauty brand committed to sustainability and clean skincare, uniquely designed to improve one's complexion over time. The brand's products utilize only clean, mineral-rich, and proven-effective ingredients.
Mandate
The redesign of the bareMinerals digital flagship presented the opportunity to align brand design and customer experience with bareMinerals' core values, enhance product differentiators, and foster a deeper relationship with their community.
Approach
Third and Grove delivered a thoughtfully streamlined user journey that boosted conversion, brand equity, and revenue. Bold, minimalist design amplified the brand's commitment to sustainability and clean skincare.
Editorialized path to purchase converts
An optimized path to purchase seamlessly connected customers to the perfect product for their unique skincare needs. Editorialized product information, ingredient highlights, and efficacy proof points are strategically surfaced at crucial decision moments.
Aligned brand values inspire community
The revamped design fosters a deeper bond with customers by highlighting product benefits most relevant to their needs and surfacing relatable user-generated content.
Better when bare
Third and Grove's refreshed design system mirrors bareMinerals' ethos – clean, bold, approachable, and informative. Crisp imagery balanced with content showcasing bareMinerals' commitment to clean, conscious, and cruelty-free formulas.
Originally delivered by Elva, now part of Third and Grove.
“We love our new digital flagship! Their work streamlined product discovery and increased cart size.”
Carney Nir
VP, Global Ecommerce and Digital
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