THIRDGROVE
Work — Bellacor
Bellacor

Bellacor

[ Bellacor ][ Creative Direction / Art Direction / UX/UI Design ][ 2026 ]Live Site

Bellacor established a new luxury destination for designers, homeowners, and trade professionals seeking lighting and décor that elevate everyday spaces. Through a distinct art direction, cohesive visual identity, and thoughtful content guidelines, we created a creative foundation that brings the brand to life across every touchpoint. The new e-commerce experience pairs elevated visual storytelling with intuitive product discovery, creating a seamless path from inspiration to purchase while positioning Bellacor as a destination for considered design.

[ The Challenge ]

As a new luxury lighting and décor brand, Bellacor needed a distinct creative identity and digital experience to establish its market presence. The challenge was to define a premium aesthetic, develop an emotionally resonant voice, and create a cohesive visual language that balanced inspiration with modern commerce.

[ The Approach ]

Third and Grove partnered with Bellacor to establish a refined creative direction through art direction, visual storytelling, and UX/UI design. Leveraging AI-assisted asset creation and e-commerce best practices, we developed a cohesive brand experience that combines editorial-inspired design, intuitive product discovery, and seamless commerce.

[ Platform ]

SFCC

[ Services ]

UX + UI Design

Design Systems + Style Guides

Art Direction

[ Support ]

AI Asset Generation

Voice & Tone Guidelines

Motion Guidelines

Digital Experience — Digital Experience — Digital Experience — Digital Experience — Digital Experience — Digital Experience —

Bellacor’s digital experience brings content and commerce together through elevated art direction, immersive storytelling, and intuitive UX/UI design. A seamless journey from inspiration to purchase reflects the brand’s premium positioning while making luxury lighting and décor effortless to explore.

Ashleigh Summer artist collection on mobile
Warm Spaces featured collection on mobile
Frequently asked questions and curated lookbooks on mobile
Primary Bathroom — Southern Transitional collection on mobile
Crafted for Experience — the hospitality program on mobile
The Bellacor site menu on mobile
Designed to Endure on mobile

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A wood-base table lamp in raking sunlight
Designed with Care. Crafted to Last. — wall sconce detail on mobile
About the brand: Visual Comfort & Co. on mobile
A hand-blown amber glass pendant, close up
Refined Simplicity — a curated kitchen lighting collection
Designed for Scale — the commercial program
Middlebury Large Pendant product page
Material details — linen, leather and antique brass
Proven Results — case highlights
Latest Insights — editorial articles
Commercial and hospitality programs
The Bellacor 404 page

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Brand — Brand — Brand — Brand — Brand — Brand —
A warm-lit ring pendant

Rooted in The Art of Illumination, Bellacor’s creative direction establishes a distinct visual language that balances modern luxury with warmth and authenticity. Through architectural storytelling, refined art direction, and emotionally resonant imagery, we created a cohesive brand experience that feels aspirational yet lived-in, bringing consistency and character to every touchpoint.

An outdoor dining table under a woven pendant
A woven-back teak dining chair on a stone terrace
Moodboard — warm, layered interiors
Creating Environments — a styled study
Primary Bath — Organic Minimalism
Primary Shot Concept — a bedroom
Secondary Shot Concepts

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