Case Study | Jewelry
About
Ben Bridge Jewelers is a trusted name in fine jewelry and experts in luxury jewelry since 1912. The brand is known for exemplary customer service and a vast product offering from various vendors.
Mandate
The knowledge and exemplary customer service at Ben Bridge's brick-and-mortar stores needed to be reflected in a user-friendly ecommerce experience. With a vast product offering from various vendors, an updated design system was crucial for creating a cohesive look and feel.
Approach
Utilizing the Salesforce platform, Third and Grove designed a premium site that elevates the UX by educating customers and recreates the in-store shopping experience in a digital space. A clear path to purchase allows the customer to easily shift from browsing to buying while moments of education throughout make them confident in their buying decisions.
Ecommerce with a ring to it
Third and Grove designed an alluring experience for customers, regardless of what their jewelry knowledge may be. Product details were removed from the product tiles until a customer hovers over them for more information – keeping browsing at the forefront.
A personal jeweler at your fingertips
The new site allows Ben Bridge to showcase who they are and the brand moments that set them apart, like their diamond and gemstone guides and the ability to chat with a jeweler online. For customers who may want to see the product in person, store locator buttons on PDPs easily navigate users to the closest location.
Originally delivered by Elva, now part of Third and Grove.
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