About
Buxom Cosmetics is a bold brand built on giving its fans more – more shine, more fullness, more choices. As a \#1 leader in lip gloss, some of its products come in 60+ color options.
Mandate
Buxom Cosmetics needed a site that focused on discovery commerce and social integration. The challenge: how to serve up all the available options – including products in 60+ color options – in a shoppable experience without it being overwhelming or dropping performance.
Approach
After successful redesigns for bareMinerals and Laura Mercier, Orveon asked Third and Grove to tackle a third brand in their portfolio – Buxom. Third and Grove leveraged previously created templates while solving for a new challenge unique to this bold, over-the-top brand.
Look at all the pretty colors
The site redesign featured heavy social integration and video tutorials to create an entertaining experience geared at Buxom's target audience of 18- to 25-year-olds. Creative tech and design wizardry made it possible to present 60+ color options in a shoppable experience without it being overwhelming or dropping performance.
A site to behold
Celebratory high-contrast colors and bold, brash typography were chosen in keeping with the Buxom brand aesthetic. The end result – big, bold, sexy, feminine, and not afraid to show it.
Originally delivered by Elva, now part of Third and Grove.
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