Case Study | Sun protection
About
COOLA is the leading organic sunscreen brand. After building a reputation on the strength of its individual organic sunscreen products, COOLA undertook a brand evolution to achieve greater design cohesion and customer recognition.
Mandate
As part of their larger brand evolution efforts, COOLA needed an elevated digital experience ready to tell their story to consumers. The mission was to balance content and commerce needs while providing brand storytelling opportunities, with a mobile-first mindset to suit the on-the-beach nature of COOLA's customer base.
Approach
As their strategic digital partner, Third and Grove created a site that delivered cohesive brand consistency while offering multiple touchpoints for customer education and conversion.
A storytelling ecosystem
UX work optimized how products were presented, making them easier for customers to filter based on SPF, fragrance, and how they go on the skin.
Multiple paths to explore
By paying special attention to hover states, promo modules, and video takeovers, Third and Grove built pathways for customers to discover more information. The immersive shopping experience was created using Spacecraft – a modular design system that makes merchandising easy.
Clear, clean, bright
Clean, image-driven design reflects the brightness and organic purity of the COOLA brand. Storytelling focused on COOLA's commitment to organic products and proven SPF protection.
“This project is a testament to how talented you guys are.”
Ali Hild
Sr. Brand Manager
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