Work — Coola

Coola

[ Coola ][ Design / Development ][ 2024 ]Live Site

Pioneering organic suncare brand COOLA transformed its digital presence to elevate sun protection from a seasonal necessity into an essential year-round skincare ritual. Through a complete e-commerce overhaul on Shopify Plus, the brand modernized its digital experience with vibrant visual storytelling, intuitive navigation, and education-first product discovery. The updated platform communicates COOLA's organic ingredients, simplifies skincare routines, and establishes a scalable foundation for global DTC growth.

[ The Challenge ]

COOLA needed to evolve from seasonal suncare to year-round skincare while simplifying product discovery across its expanding catalog. The challenge was to communicate the benefits of organic formulations, support routine-building, and create a seamless mobile shopping experience.

[ The Approach ]

Third and Grove created a vibrant, mobile-first experience centered on intuitive discovery and product education. Personalized quizzes, targeted filtering, and ingredient-rich PDPs simplify shopping, while a flexible content system supports seasonal campaigns, subscriptions, and ongoing brand storytelling.