Case Study | Food and beverage

Coolhaus

A boldly branded ecommerce site that's here to tell a story through fun imagery and an easy-to-shop design. A psychedelic signature and vibrant brand vocabulary.

About

Coolhaus is a bold ice cream brand on a mission to deliver adventurous flavors through an inclusive vision. The brand has built a cult-like following and a vibrant ecosystem around its products and activation events.

Mandate

Coolhaus needed a site that was as bold and colorful as their product packaging, while still functioning at an ecommerce capacity.

Approach

Third and Grove took inspiration from Coolhaus's packaging and blended it with custom motion, cartoonish illustrations, and an easy-to-shop site design.

A playful shopping experience

Their vibrant packaging patterns were the inspiration behind the custom motion developed – brought to life by adding subtle motion that made them breathe. The result was a balanced blend of their cartoonish world and the actual products.

Dialing up the brand at every turn

With playful and unique vignettes that frame their products, Third and Grove created a captivating shopping experience that still felt simple. These moments allowed Coolhaus's brand to come to the forefront without compromising how people could shop their products.

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