Case Study | Food and lifestyle
About
Cravings by Chrissy Teigen was founded to help people get inspired and find joy through food. The brand needed a content-commerce experience that embodies Chrissy's vibrant personality while allowing customers to shop her new line of products.
Mandate
The ask was to create an experience that embodies Chrissy's vibrant personality, allowing her customers to indulge in recipes while shopping for her new line of products.
Approach
Third and Grove created a branded content-commerce experience that finds the balance of navigating customers through mouth-watering recipes while shopping for the products that help create them.
Playfully delicious
Along with the vibrant and rich photography, Third and Grove added a series of shapes to help frame the imagery, creating a playful brand language that brings forward the visual depth. Bright colors house copy and UI components, while illustrations act as energetic brand moments throughout the experience.
Content-commerce + modular design
Third and Grove created a series of modules that gives the brand freedom and flexibility to create, add, edit, and merchandise at their will.
Originally delivered by Elva, now part of Third and Grove.
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