Case Study | Beauty
About
Dr. Whitney Bowe Beauty is a skincare line backed with scientific data and research, built around the gut-brain-skin connection. Dr. Whitney Bowe launched DWB with a focus on building a community through education and support.
Mandate
Dr. Whitney Bowe launched DWB and needed a new site that showcased the products while informing customers about the ingredients and skincare overall.
Approach
Third and Grove partnered with Dr. Whitney Bowe to launch her new brand, website, and skincare line. The goal was to focus on the DWB branding, product line, and a narrative that focused on building a community through education and support. Third and Grove cast an artistic vision for the brand in the form of an ecommerce site that stood up against the competition through its boldness, honesty, and approachability. Increases in conversion rates, average order values, and units per transaction demonstrate DWB's success is sustainable, allowing them to continue to widen their reach while retaining their most loyal customers.
Approachable, bold, and honest
DWB-specific brand moments, strategic blur, and a continuous color story shape the brand identity while mimicking the product packaging to create a cohesive visual narrative.
Educating with ease
Elements like “Derm Scribbles” and the “DWB Skindex” coupled with product description pages that list ingredients, how-to-use tips, and clinically-proven results provide substance to the customer in easy-to-digest pieces.
Originally delivered by Elva, now part of Third and Grove.
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