Case Study | Construction

Edyston

State-of-the-art concrete solutions meet educational content commerce. Revitalizing concrete.

About

Edyston is a leader in the construction industry, offering innovative concrete rejuvenation products. The company's groundbreaking concrete technology helps maintain pre-existing structures and avoid inevitable catastrophic outcomes.

Mandate

Edyston required a modern ecommerce solution that could effectively communicate the uses and benefits of their innovative concrete rejuvenation products. They needed a seamless purchasing experience that would attract, educate, and convert independent contractors and large government agencies.

Approach

Third and Grove streamlined the user experience by connecting visuals of identified levels of damage with the right products to solve customers' problems, resulting in a shopping experience that eliminates the guesswork in product selection. Partnered with a quantity estimation tool, this simplified approach enables contractors with jobs of all sizes to navigate the path to purchase.

Credibility through education

Building trust in an innovative, new product necessitates a customer journey reinforced with information. Edyston's thought leadership and expertise is revealed through scientific research and educational moments injected at key points in the purchase path.

Building for a better world

Third and Grove elevated the people, shared their story, and highlighted their mission – establishing trust in the product by championing the team's unwavering dedication to developing concrete technology.

Foundations first

The transformative power of chemistry is vividly illustrated through captivating imagery, informative diagrams, and educational content, enabling any consumer to comprehend the strength of Edyston's product and the passion driving the brand.

Originally delivered by Elva, now part of Third and Grove.

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