Case Study | Beauty
About
Erenzia Beauty is a beauty brand on a mission to be a top beauty brand and business partner in the Latina community. The brand was created after identifying that Latinas feel like an afterthought in the beauty industry.
Mandate
Erenzia Beauty needed to create an ecommerce experience that enables them to break into the market with a product and distribution model that meets their audience's needs, empowers their Latina community, and supports their economic aspirations.
Approach
Utilizing the Shopify Plus platform, Third and Grove created a site that reflects Erenzia's brand magnetism in an engaging digital ecosystem that customers want to revisit time and again.
Designed with scalability in mind
Third and Grove built a design system that allows Erenzia to effortlessly scale without big development implications, incorporating the vibrant colors Erenzia felt represented their proud Latina heritage. Bold pops of colors alongside their product packaging pattern create a cohesive branding story throughout.
The Amigas program
Third and Grove developed the Amigas affiliate program, which gives users a mirrored Erenzia site with a custom shopping URL for their network – brought to life through a Shopify, Shapetech, and ByDesign integration.
Originally delivered by Elva, now part of Third and Grove.
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