Case Study | Consumer goods
About
Fenty Beauty and Fenty Skin are America's most inclusive makeup brands, known for their diverse product range and shade offerings. The brands needed a design system capable of supporting several distinct brand experiences while maintaining a unified cart and checkout system.
Mandate
To keep pace with their product innovations, Fenty needed an updated digital shopping experience. They needed a tool for improved online shade finding and a design system capable of supporting several brands with unique product journeys optimized for a unified cart and checkout system.
Approach
Third and Grove's Fenty modular design system effortlessly guides consumers into the distinctive brand experiences and was easily scaled to accommodate the launch of Fenty Perfume.
Custom shopping experiences designed for inclusivity
With Fenty's diverse consumer base in mind, Third and Grove pioneered virtual try-on and developed a custom shade finder to provide the optimal digital shopping experience.
Re-platforming for scale
To keep pace with Fenty's business needs, Third and Grove successfully re-platformed their brand ecosystem to Shopify, increasing technical capabilities, scale across brands, and speed of implementation.
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