Case Study | Beauty
About
Haleys is a beauty brand founded by chemist Ashley Ocampo that reimagines makeup with scientific and environmentally-conscious ingredients. The brand is built on a smart beauty approach driven by highly branded interactivity.
Mandate
Haleys needed a direct-to-consumer site that emphasized the science-backed approach to their products. With over 75% of Haleys traffic coming from mobile, the experience needed to accommodate quick, simple, and intuitive shopping.
Approach
Third and Grove crafted a product-focused commerce experience that promotes the brand's smart beauty approach, driven by highly branded interactivity.
Formulated style
Taking inspiration from Haleys' updated product packaging, Third and Grove embraced the clean scientific aesthetic using skin-toned hues and existing product typography to create the digital brand. Textbook-inspired icons and graphic elements take cues from Petri dishes and product design.
Effortless shopping
Customers can easily view all product images, select available product variants, and add items to their cart – all while never leaving the product listing page. The product page designs are light and clean, giving the customer an easy shopping experience while still giving the product enough room to breathe.
Originally delivered by Elva, now part of Third and Grove.
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