Case Study | Accessories
About
Herschel Supply Co. is a bag brand known for its timeless, iconic product collections. The brand needed to modernize their existing site design system to allow for a more effortless shopping experience and a better way to display their products.
Mandate
Herschel needed to modernize their existing site design system to allow for a more effortless shopping experience and a better way to display their products. A primary complaint from the existing site was the lack of context around the size of Herschel's most iconic product – the backpack.
Approach
Third and Grove reworked Herschel's current architecture to allow for intuitive shopping, while implementing brand storytelling to pay homage to their brand identity.
Contextualizing product throughout
Third and Grove created a design system that allowed their product assets to be contextualized across the experience with clever use of a combination of iconography, guided shopping, and on-model videos and photos – keeping the user educated throughout the entire journey to checkout.
Restructuring the navigation and product listing pages
Third and Grove implemented a visual navigation for an easy-to-use menu system that allows customers to quickly locate what they came for. What started as a simple redesign resulted in an overhaul of their product listing taxonomy structure.
Herschel for the little ones
Third and Grove created a destination just for the kids through bright colors and energetic illustrations to promote the Little Herschel product range.
Originally delivered by Elva, now part of Third and Grove.
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