Case Study | Consumer goods

IGLOO

Optimized user experience to deliver more coolness to the world. Design that modulates and evolves with America's original cooler brand.

About

Igloo is the most recognizable brand in ice chests and America's original cooler brand. With a history dating back to 1947, the brand is committed to fun, accessibility, durability, and sustainability.

Mandate

Igloo needed a design and discoverability refresh to stay relevant and cool for modern ecommerce. The opportunity required optimizing existing merchandising capabilities and elevating their current image catalog.

Approach

Third and Grove delivered a merchandising-led shopping experience that emphasized product quality and Igloo's commitment to fun and accessibility. The project began with an SEO-friendly, restyled cooler page, but quickly evolved into a comprehensive iterative refresh of Igloo's digital flagship.

Getting cooler since 1947

The revamped product experience offers in-depth product details, lifestyle use cases, and strategic cross-selling. Igloo products and the design prioritize function and quality while emphasizing design and adventure.

Here for a good time

Third and Grove's evolution of the brand inspires discovery, relevance, product confidence, and conversion – all while highlighting the brand's deep American history and commitment to durability, sustainability, and accessibility.

Originally delivered by Elva, now part of Third and Grove.

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