Case Study | Spirits
About
JoJo Whiskey is a cookie dough whiskey brand created to evoke nostalgia and ignite a fresh wave of differentiated craft cocktails. The brand was built to foster a vibrant community of cocktail enthusiasts.
Mandate
Building from a simple brand outline, Third and Grove needed to create the digital home for cookie dough whiskey to foster a vibrant community of cocktail enthusiasts and propel ecommerce sales.
Approach
Third and Grove built JoJo Whiskey's whimsical website so every click and scroll mirrors the inviting, sweet, and delicious experience of the whiskey itself. The launch was built as an immersive direct-to-consumer brand experience optimized for entry points from organic search.
How do you Jojo?
Third and Grove contextualized the ecommerce experience by integrating irresistibly tempting recipes and emphasizing the importance of social validation.
A nostalgic brand for today's taste
With dynamic movement, captivating icons, and bold text, consumers are playfully guided to discover the perfect recipe for any occasion and introduced to their first – or next – bottle of JoJo.
Originally delivered by Elva, now part of Third and Grove.
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