Case Study | Footwear
About
Keen is a family-owned, value-led footwear maker on a mission to make the outdoors more accessible and inclusive, while taking a stance on cleaning up the planet. The brand's mission is core to everything they do.
Mandate
Keen needed a digital experience that integrated content, product, and motion to portray their brand mission effectively. The experience needed to promote Keen's eco-conscious products and commitment to celebrating and protecting the great outdoors.
Approach
Third and Grove created a modular experience that allows for flexible merchandising and product education, contextualizing products through rich outdoor lifestyle photography and intuitive shopping that celebrates the act of going green.
Respect the outdoors
Third and Grove ensured Keen could showcase their energetic lifestyle photography with the corresponding product, giving context to the story behind each shoe.
Rich, interactive storytelling
Utilizing page scrolling to transition from image to color to chapter, Third and Grove made a destination for all new products to tell their story in an immersive manner.
A loyalty program that gives back
Third and Grove teamed up with Keen to help create a loyalty program that allows Keen customers to give back in multiple ways, including through shopping, volunteering, and donating.
Originally delivered by Elva, now part of Third and Grove.
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