Creating the Ultimate Inspiration for Bakers
You probably know King Arthur Flour from top baking blogs, or maybe your grandparents’ kitchen when you were growing up. Over the last century, King Arthur Flour has learned that happy bakers are the best customers.
Sharing the joy of baking
King Arthur Flour doesn’t want to compete on grocery store shelves. King Arthur Flour wants to be the inspiration for why people are in the baking aisle in the first place. To build an experience that inspires bakers before they fill their carts, we can’t just focus on selling flour — we need to help people be better bakers.
The new digital experience is crafted by bakers and for bakers. Pros can easily browse, save, and print more than 2,000 recipes to impress friends and family. First-time breadmakers can rely on a clean and neat recipe page to guide them to success, even when one hand is covered in dough. When someone is really serious about improving their baking skills, there’s a guide for just about everything in the kitchen. (And if beginners are nervous, there’s always the Baker’s Hotline which has expert bakers ready to help out with any recipe).
An all-natural contextual commerce experience
How do you expect to deliver an integrated customer experience when you don’t have one yourself? King Arthur Flour was using a mix of siloed technologies that made it difficult for their team to deliver on modern expectations.
After tackling some hard questions, King Arthur Flour chose to embrace Drupal which would prioritize recipes (their bread and butter) and provide a reliable ecosystem of trusted partners and free modules. Powered by Acquia, the site has remarkable scalability, speed, and the freedom to innovate with a leading commerce system.
— Mike Hoefer, Director of Web, King Arthur Flour