Case Study | Beauty
About
Laura Mercier is a prestige beauty brand known for its complexion-first approach and its blend of the sophistication of Paris and the edginess of New York. The brand migrated from Salesforce to Shopify as an opportunity to infuse education and brand storytelling into their customer's path to purchase.
Mandate
While migrating from Salesforce to Shopify, Laura Mercier had a unique opportunity to infuse education and brand storytelling into their customer's path to purchase. The look and feel of the new site needed the edginess of New York fused with the sophistication of Paris.
Approach
Third and Grove designed a new site that guides the customer into product try-on and purchase using intuitive design, trustworthy educational content, and product storytelling that blends brand history and product benefits.
Virtual beauty to try before you buy
Third and Grove developed a virtual try-on experience that takes the guesswork out of product selection and flawlessly guides customers to expand their Laura product assortment from the comfort of their home.
Elegance meets edge
Nodding to Laura Mercier's flagship locations, Third and Grove included arches and line work elements, bridging digital with brick-and-mortar. Rich product imagery creates a youthful look and feel that guides customers to add new products to their routine.
Originally delivered by Elva, now part of Third and Grove.
“Our new modular design system provides the flexibility to adapt to our growing ecommerce business.”
Carney Nir
VP, Global Ecommerce & Digital Herschel Supply Co.
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