About
House of Web3 is a female-founded brand that offers customers beautiful, designer-created physical jewelry, with a piece of corresponding digital jewelry they can wear in the metaverse. The brand aims to elevate women in the male-dominated world of NFTs.
Mandate
HW3 needed to bring the feminine elegance of the luxury jewelry world into the male-dominated metaverse. Selling physical and digital goods in the same experience required a technical approach that maintained a cohesive user experience.
Approach
Third and Grove partnered with Novel on the NFT side and utilized Shopify as the underlying platform. With one simple but robust integration – along with some native Shopify apps – Third and Grove achieved everything the brand and users desired while maintaining a cohesive user experience.
Designer jewelry – in the physical and digital realms
HW3 connects their customers with the rapidly-changing world of NFTs coupled with the timeless beauty of designer jewelry.
The future is here
The site experience thoughtfully integrates industry education with the natural elegance of the jewelry, incorporating opportunities for education, connection, and community within the shopping experience.
Originally delivered by Elva, now part of Third and Grove.
“You executed on the vision masterfully. Thank you for the support, patience, and professionalism. A++++”
Francine Ballard
CEO, HW3
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