Case Study | Outdoor gear
About
MXXY is transforming how people hydrate with a revolutionary technology that empowers adventurers to go further and last longer. The brand is built around a patented dial and dual-reservoir system that allows users to switch between water and hydration supplements on the fly.
Mandate
Third and Grove needed to design and create the MXXY brand and digital experience worthy of this industry-disrupting hydration system. The goal was to separate MXXY from the competition and give their customers the sensation of a physical experience as if they were holding the actual product.
Approach
Third and Grove partnered with MXXY from inception to bring their brand and digital experience to life. From brand and pack design to providing art direction in the hills of Mt. Tamalpais, Third and Grove ensured all brand moments and elements aligned with the needs of the business.
A new beginning for hydration packs
Through thoughtful UI design, Third and Grove created an experience that shows users how to dial into five different dilution settings to ensure the ideal mix of water and nutrition.
Beyond the site
Third and Grove also created a social media template library, packaging, hang tags, event tents, and digital ads, including a collaboration on promotional videos.
Originally delivered by Elva, now part of Third and Grove.
“Elva [now a TAG company] brought MXXY into a high-fidelity space from the start. They made sure our vision for MXXY was authentic.”
Drew Dawson
MXXY CEO
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