Case Study | Spirits
About
Oak & Eden is an innovative whiskey brand with proprietary distillation techniques that set it apart from the competition. The brand is known for its careful craft and unique in-bottle finishing process.
Mandate
Oak & Eden approached Third and Grove to help bring their carefully crafted brand and whiskey experience online. The brand needed a modern aesthetic that could speak to a broader audience while maintaining the care of the craft.
Approach
Third and Grove's site designs pay tribute to the careful creation put into the Oak & Eden brand and their products. The modern aesthetic allows the brand, products, and proprietary distillation techniques to speak to a broader audience.
Raise your glass
By highlighting the brand story, the content, the recipes, the distillation techniques – the user can sense the care of the craft. The design and merchandising system is set up to update brand ambassadors and recipe content on a regular basis, drawing users back regularly.
The Oak & Eden Bottle Builder
Third and Grove designed the Oak & Eden Bottle Builder – a first-of-its-kind experience that allows customers to become a master of their whiskey creation journey and craft a bottle that expresses their individual style, taste, and preferences.
Originally delivered by Elva, now part of Third and Grove.
Drop us a line
Have a project in mind?
We're the Shopify Platinum Partner for outcome-obsessed brands. Set the goal. We'll help you hit it.