Case Study | Apparel
About
Red Kap is a 100-year-old workwear brand supporting the people who work on cars, cakes, buildings, and breaks. The brand serves both business-to-business customers and direct-to-consumer workers across a wide range of industries.
Mandate
Red Kap observed a trend where end consumers were purchasing their products through third-party marketplaces. Recognizing the opportunity to serve both B2B and D2C markets, they initiated a strategic endeavor to refine their brand and enhance their ecommerce experience to serve both businesses and end consumers.
Approach
Third and Grove's approach started with strategic UX and UI best practices and optimized the design for increased SEO discoverability. Red Kap's new digital home streamlines the B2B shopping experience while establishing a strong connection with direct-to-consumer workers.
Work it while you work
The new Red Kap homepage effectively educates workers on the unique features of their workwear while embodying the brand's commitment to celebrating the human who seeks connection and joy.
Design as dynamic as Red Kap's customers
Red Kap's new ecommerce design systems deliver extensive flexibility and scalability, perfectly matching the breadth and depth of the professionals Red Kap serves.
The power of joy
Brand storytelling is championed by bold text and images of real people experiencing the joys of successful work. We wanted customers to see themselves in the brand and be reminded of what's possible every time they dressed to get the job done.
Originally delivered by Elva, now part of Third and Grove.
“[The team] blended our Fun at Work brand with seamless UX and UI, making shopping for workwear fun!”
Leslie Guido
Marketing Communications Manager
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