Case Study | Retail, luggage
About
Samsonite is a leading global travel brand with a century-long legacy in crafting durable, stylish luggage. The brand operates seven distinct brands and sought to centralize and streamline their back-end systems.
Mandate
Samsonite aimed to centralize and streamline the back-end systems for its seven distinct brands. They sought a unified, scalable platform that could uphold individual brand identities and promotional agendas while streamlining merchandising for a single team to manage.
Approach
The strategic fusion of Third and Grove's refreshed brand application and the migration to Autobahn empowers Samsonite to harness the power of a scalable, enterprise-level Salesforce Reference Architecture storefront across its brand portfolio.
Because wanderlust never goes out of style
Samsonite's refreshed brand experience underscores the transformative power of travel. From dream vacations to crucial business trips, travelers can trust in the time-tested quality of their Samsonite luggage.
Quality begets longevity
Modern designs blend engaging brand storytelling and SEO-optimized copy, guiding conscious travelers to discover luggage that perfectly complements their lifestyle at every point of the shopping journey.
Adventure calls
Third and Grove's modernized design system rejuvenates the brand while preserving its rich heritage, effectively narrating a story of timeless excellence.
Originally delivered by Elva, now part of Third and Grove.
“The efficient merchandising design system fuels our innovative focus.”
Merri Fioretti
Sr. Director Ecommerce
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