Case Study | Drinkware
28 min
Time to sell out
100,000+
Active carts
200,000+
Landing page hits
About
Stanley 1913 is a 100-year-old global drinkware brand known for its iconic Quencher tumblers. Lainey Wilson is a modern country superstar with a devoted fan base and a retro charisma that defines her country cool aesthetic.
Mandate
When Stanley and Lainey Wilson approached Third and Grove with the opportunity to partner on a custom collaboration, the goal was to unite two distinctive brands and fan bases in one digital experience. Finding success would mean creating a digital experience that reflected the retro charisma of Lainey Wilson's country cool, while allowing the Stanley H2.0 Quencher drinkware to take center stage.
Approach
Third and Grove's discovery process with the Stanley creative team revealed that combining their world-class drinkware tech with a rich talent and personality like Lainey Wilson was all about attention to detail. Third and Grove found ways to weave in Lainey's essence through carefully curated visuals, typography, line work, and animation, within a structure of clarity and timelessness reflective of the Stanley brand.
Finding shared strengths through collaboration
From the line work echoing Lainey's signature style to gold-flecked animations reflecting the exterior sheen of the Quencher drinkware, no detail was overlooked. The end result is a duet of personality and craftsmanship where every detail sings.
A sold-out performance
The Stanley x Lainey Wilson product launch sold out in 28 minutes, with over 100,000 active carts and more than 200,000 hits on the landing page.
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