Case Study | Drinkware
About
Stanley 1913 is a global drinkware brand known for its iconic Quencher tumblers. The brand regularly partnered with lifestyle brands to create limited edition collections that deepened audience connection and drove excitement for new product launches.
Mandate
When Stanley 1913 teamed up with global lifestyle brand LoveShackFancy to create an exclusive, limited edition collection, they reached out to Third and Grove to craft a mobile-first online experience. Stanley wanted to tell the collaboration story and showcase the Stanley x LoveShackFancy collection, allowing customers to purchase multiple products from a single landing page. Stanley also wanted to drive excitement for future brand collaborations.
Approach
Working closely with the Stanley team, Third and Grove built a digital experience to spotlight the Stanley x LoveShackFancy product line featuring four signature floral LoveShackFancy patterns and four products – two Quenchers and two All Day Slim Bottles. The landing page provided a smooth customer journey to purchase multiple products, with a maximum purchase quantity on each, and lead generation before the launch.
In bloom
Third and Grove designed the page to highlight distinctive LoveShackFancy floral patterns on Stanley products and details such as unique silicone bow toppers and velvet dust bags as part of the packaging.
Isn't it romantic?
The mobile-first page carried the romance theme throughout an effortless customer journey, making it easy to explore and purchase Quenchers or Bottles in LoveShackFancy patterns and shop by either print or size. Third and Grove designed and developed the collection page so customers could smoothly add items to their cart without disrupting their experience. Additionally, the page allowed customers to preview the products and sign up to be notified of their release in the week before the launch.
The bow on top
The Stanley x LoveShackFancy digital experience brought the best of both brands together, driving excitement for future collaborations.
Originally delivered by Elva, now part of Third and Grove.
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