Case Study | Drinkware
About
Stanley 1913 is a global drinkware brand known for its iconic Quencher tumblers. The brand expanded into high-profile collaborations with musicians, athletes, and lifestyle brands to drive product launches and deepen audience connection.
Mandate
When Stanley 1913 teamed up with Grammy-award-winning musician Tyla on a distinctive Quencher, they asked Third and Grove to craft a digital experience to promote the Stanley x Tyla collaboration story. The page needed to showcase the rich design of the Tyla Tyger Quencher and product details to drive excitement for this product launch and future Stanley collaborations. Third and Grove built the page to accommodate multiple Stanley markets, including the United States, Canada, the United Kingdom, and the European Union.
Approach
Third and Grove's digital experience focused on the striking, limited edition Tyla Tyger Quencher and the authentic partnership between the South African singer and songwriter and Stanley 1913. The 40 oz Tyla Tyger Quencher's unique metallic finish anchors the page, alongside product details that made it easy – and irresistible – for customers to purchase.
Earning Tyger stripes
Third and Grove built the page to generate enthusiasm for launch day and presales by collecting signups from customers to be notified when the Quencher was available for purchase. On product launch day, customers had a seamless path to purchase through an “Add to Cart” button on the landing page.
Hear the roar
Third and Grove's digital experience embraces the custom-designed Tyla Tyger Quencher's details, including a dust bag and box, generating excitement about the Stanley x Tyla collab – and setting the stage for upcoming Stanley partnerships.
Originally delivered by Elva, now part of Third and Grove.
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