Case Study | Consumer goods
About
Stanley 1913 is one of the most popular brands in America, known for its iconic Quencher tumblers. At the height of its cultural moment, the brand needed to expand its digital capabilities to handle nearly a hundred new product launches while maintaining momentum.
Mandate
Stanley tapped Third and Grove as their strategic digital design partner in May 2023. Stanley leadership stressed that the brand could not lose any momentum with a lengthy process, necessitating a fast, flexible approach – first, an intermediate site refresh to hit holiday sales goals, then a fully redesigned site Stanley could update and manage. All in less than nine months.
Approach
Third and Grove delivered a fast, flexible approach to help Stanley meet the moment. The new site helps Stanley customers discover their favorite products in new colors – and shop their favorite colors in new products.
Fast, flexible, ready to go
Third and Grove first delivered an intermediate site refresh to hit holiday sales goals, then a fully redesigned site Stanley could update and manage – all in less than nine months.
Expanding the brand
A key component of the redesigned site was introducing Stanley's first-ever apparel collection of Bear Wear caps, hoodies, tees, and socks. Third and Grove created a digital architecture Stanley could use to seamlessly move into new product offerings as it becomes a true lifestyle brand.
Drink in all the details
Social integration and video capabilities help Stanley promote collab partners like Lainey Wilson. The new UX makes it easy to shop the enormous variety of sizes and colors available to Stanley's audience of superfans.
Originally delivered by Elva, now part of Third and Grove.
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