We deliver award-winning work to great clients and have a good time doing it.
We want to build things the best way possible. That doesn’t necessarily mean the fastest way. Or the most expensive way. Almost always not the cheapest way. It means investing in the right solution. We make the best possible decisions with the cards that we have been dealt, get it done, and move on to the next initiative.
A principle is only a principle if it costs you something. We have four:
1) We don’t take referral fees - We believe it is our job to be zealous advocates for our client’s technology. If we took a referral fee from technology partners we might recommend to clients, we would not be unbiased.
2) We don’t charge for work of which we aren’t proud - A modern digital experience involves many plugins, libraries, platforms, programming languages, and dependencies all interacting; complications are a normal part of technology and mistakes happen. But subpar work isn’t an acceptable part of any client effort.
3) When in doubt, we favor our client's interests over our own - Our team members are paid by our clients. It only makes sense that our whole team should be empowered to make decisions that put their client first.
4) We should always be fireable - We should never make it hard for a client to move on to a new partner. If they aren't happy and want to go elsewhere, we should be graceful and helpful.
TAG was born out of a desire to never again work on a miserable, failing project again. We wish you didn’t—but you know what we’re talking about.
To get past the ill-take-two-shots-of-Jameson-on-a-Tuesday-afternoon projects, we needed the best engineers in the room and a team that deserved trust with complex problems.
The call was spread far and wide to see if there were any others who wanted to work on more engaging projects that make a difference… Turns out it’s not that crazy of an idea and good things happen when you bring the best together.
Some of the brands we've partnered with: