Third & GroveThird & Grove
May 23, 2021 - Rob Browning

Integrating Klaviyo into your Shopify Ecosystem


Integrating Klaviyo with Shopify is a stellar way to automate marketing communication with your customers. Whether you are just getting started with your Shopify store or seeking ways to increase your sales, you can successfully set up Klaviyo with Shopify to make the most out of one of the trending platforms for eCommerce in email marketing, SMS marketing, and marketing automation. 

Numerous email services are available on Shopify, but Klaviyo has many advanced features, making it one of the best Shopify apps to increase customer lifetime value. Klaviyo provides the ability to send highly-targeted emails to your customers through segmentation, traditional list building, or dynamic on-site behavior. Additionally, you can monitor and analyze real-time campaign results. You can even pre-build your email flows and have them deliver emails automatically without any intervention. 


Integrating Klaviyo with Shopify is similar to installing any other applications in your store. You:  

  • Setup your Klaviyo account 
  • Complete the setup checklist
  • Build signup forms
  • Create customer and user automated flows
  • Create email campaigns or email blasts
  • Segment users 
  • Analyze performance and results 

After you have it up and running, there are many features you should take advantage of. Let’s explore some of the best components of Klaviyo.

Ecommerce CRM

Full visibility into customer data has massive potential. With Klaviyo's eCommerce CRM, every customer can be tracked and have detailed contact information. When you know what they have done, how much they’ve spent, and when they’ll purchase next, you can create highly-targeted messaging to help optimize your conversion rates. 

Whether a customer has subscribed or made a purchase, Klaviyo shows a historical timeline of activities and behaviors. Users can review their purchase history, most recent website activity, and even how much they have spent or will spend, using predictive analytic features of the platform.

Immersive Form Builder

Using Klaviyo allows you to create forms that feed data directly into the platform.  It provides a solution for collecting email leads and lets you customize the types of information you collect.  

For unique sign-ups, like events, having a dedicated sign-up that ties into an exclusive list can be extremely beneficial. This is a great way to hand out exclusive deals, coupons, and more.  

eCommerce Shopping Marketing Automation

Klaviyo offers a complete email marketing solution for your online store. Klaviyo has a flexible email composer along with various pre-built email templates for common email campaigns and flows. There’s also powerful automation tools that enable you to create complex automated email flows. Some email flows you can create with Klaviyo include:

  • Abandoned cart flows
  • Post-purchase follow up emails
  • Syncing email lists to Facebook custom audiences
  • Personalized product recommendations
  • Automated dynamic coupons
  • Customer onboarding 

Klaviyo and Shopify, together with plenty of other tools and platforms such as Justuno, Salesforce, Stripe, and more. 

Getting Help With Klaviyo and Shopify

If you have a custom theme and want to integrate a signup form on your homepage, footer, or as a popup, it can be a bit challenging. Additionally, having data stream efficiently through your existing CRM and Klaviyo might need a custom solution. Don’t hesitate to reach out to the Shopify developers at Third and Grove for help with all things Shopify and Klaviyo.