Work — Accelera

Accelera

[ Accelera by Cummins ][ Design / Development ][ 2023 ]Live Site

Cummins is the largest independent engine manufacturer in the world. Accelera is its bet on zero emissions: a new brand built to carry the company's net-zero commitment into hydrogen fuel cells and electrolyzers. We designed and engineered the digital experience that introduced it, and shipped it in step with the campaign that announced it. A launch site with no product to sell and everything to prove.

[ The Challenge ]

Cummins was ready to claim leadership in a domain it had never owned before: zero-emissions technology. Destination Zero, its net-zero commitment, needed a digital home, and Accelera was the brand conceived to carry it. Customers, media, job seekers and investors already agreed that eliminating carbon is an economic and environmental necessity. They weren't looking to be convinced. They were looking for a leader.

[ The Approach ]

We brought the brand to life with a new digital experience platform, UX strategy and design, and SEO optimization. An agile approach ensured that the new website's release was synchronized with the marketing campaign rollout. The overall Accelera mission was at the forefront of each aspect of the site, from strategy to design to build. Components, content, movement, and interactions digitally embodied and reinforced the net-zero target.