Case Study | Outdoor resources and gear reviews
About
Better Trail is an outdoor company built to be a comprehensive destination for all things outdoors. The brand was created to modernize how people research outdoor gear by emphasizing authentic, engaging, data-driven content while incorporating a sustainability message.
Mandate
Better Trail sought to create a digital experience establishing their new brand as a comprehensive destination for all things outdoors. Better Trail aimed to drive engagement and inform and educate outdoor enthusiasts, from gearheads to weekend hikers.
Approach
Working closely with the Better Trail team, Third and Grove crafted a solution to support a custom build leveraging Builder.io as a headless CMS supporting custom data and component-based architecture. Cloudflare was used for hosting, performance, application services, and security, with a Next.js/React web app for the front-end application.
Inspired by the great outdoors
Third and Grove worked with Better Trail to create their brand from the ground up – building a simple, bold, modern design inspired by natural environments. The “B” mark logo reflects winding trails and the color palette is inspired by nature. “Leading the Way” became the north star of the new brand.
A seamless experience
Using UX best practices, Third and Grove designed a solution integrating content discovery and ecommerce. The site establishes Better Trail as a leader in insightful and genuine product research for outdoor gear while educating customers about sustainability and public lands.
A focus on sustainability
Third and Grove crafted a clear and informative product badging system, allowing customers to easily see the sustainability rating of each product, along with comparison tools.
Originally delivered by Elva, now part of Third and Grove.
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