Brooks Running
Glycerin Flex is Brooks' most flexible cushioned running shoe in the game. Targeted flex grooves and podular construction designed to move with the foot, not against it. We built the launch site to translate that engineering into a digital experience worth running through, with editorial-grade product storytelling and a buying flow built to convert on day one.
[ The Challenge ]
Brooks needed a launch experience that could introduce a genuinely new category of cushioned running shoe with clarity and impact. The mandate centered on establishing a product-first narrative that proves the innovation through progressive disclosure, supported by motion, 3D, and interactive elements to make the shoe's flexibility tangible before a runner ever tries it on.
[ The Approach ]
Their existing stack split content from commerce, broke at peak traffic, and made every campaign a coordination problem. We replatformed onto Shopify Plus with a Hydrogen-powered storefront and Contentful for narrative content: one composable system, one deploy pipeline, one editorial workflow. Performance budgets, accessibility (WCAG 2.2 AA), and design system tokens were defined day one, not retrofitted at QA.
[ Platform ]
SFCC Page Designer
[ Services ]
UX + UI Design
Development
[ Support ]
3D Product Scroll Experience
Localization Support
Page Designer Training
The Glycerin Flex digital experience brings product innovation to life through immersive storytelling, dynamic motion, and interactive design. From scroll-driven animations that demonstrate the shoe’s flexibility to intuitive product discovery, every interaction translates technical performance into a compelling narrative, connecting the freedom of movement with a seamless path to purchase.
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