Third & GroveThird & Grove

The Carlyle Group

The Carlyle Group 1

A Fresh Take on Modern Finance

The Carlyle Group is one of the top 5 private equity firms in the world. Our goal was to make that obvious.

The Carlyle Group is a multinational financial services corporation. It specializes in corporate private equity, real assets and private credit. That’s a lot to cram above the fold.

The Challenge

Finance and digital-forward brands used to live on opposite sides of the balance sheet. But a slew of fintech visionaries came along and showed us that dichotomy didn't have to be the case. The Carlyle Group needed to show its value in finance wasn't just in its history, but in its approach to the future.

It’s Complicated

Make no mistake, finance is cool. It’s an unendingly fascinating part of our daily lives. But through culture or media or high school, it fell out of fashion for many of us. It got complicated. But it doesn’t have to be. We just need to present an approach to finance that clearly and succinctly showcases our mission and expertise.

Carlyle Group Working

People are going to be about 1000% more interested.

The Solution

We partnered with Sub Rosa & Acquia to create a newly refreshed, optimized, and updateable site. Yes, the new launched on an insanely ambitious timeline. No, there was no room for error. Yes, it involved the cooperation and partnership of three unique teams. And yes, it launched on time. But it didn't just launch. It was born. The site’s bulletproof CMS allows the content team to stay consistently ahead of the game. The Acquia integration means a long-term, always up, working relationship. The team is connected on ideation, implementation, testing, and refinement. The Carlyle Group could not be happier, and its customers have never been better informed.

The Results


Increase in Lead Generation


Increase in Session Duration


Increase in Social Shares


Increase in Organic Traffic

The Carlyle Group Website Homepage