Work — Stanley 1913

Stanley 1913

[ Stanley 1913 ][ Design / Development ][ 2024 ]

When heritage brand Stanley 1913 transformed into a viral consumer phenomenon, they needed a digital ecosystem capable of matching their rapid growth. Partnering with Third and Grove as their strategic design partner, Stanley overhauled its global e-commerce experience on Shopify Plus in less than nine months. The revamp elevated brand storytelling, seamlessly integrated high-profile media collaborations, and expanded product architecture to support new categories like apparel, establishing a foundation for Stanley's transition into a global lifestyle brand.

[ The Challenge ]

Stanley needed to scale its e-commerce platform to support over 100 fast-paced product and color drops a year without losing viral momentum. Their existing web architecture wasn't built to showcase dynamic partner collaborations, navigate complex color and size variations, or support expansion into apparel. Traditional, drawn-out redesigns weren't an option, as any delay meant risking missed revenue and faded market interest.

[ The Approach ]

Third and Grove executed a rapid two-phase strategy on Shopify Plus, delivering the final platform in under nine months. They launched an initial site refresh to capture peak holiday sales before building a fully customizable e-commerce ecosystem. The scalable new layout introduced color-first discovery, rich video and social feeds for high-profile drops, and dedicated architectural space for new non-drinkware categories like apparel.