Case Study | Outdoor apparel
About
Turtle Fur® is an outdoor headwear and accessories brand with deep Vermont roots. Founded in 1982, the brand carries forward its founder's values – leaving things better than you found them – and operates as a Certified B Corporation.
Mandate
Turtle Fur® aimed to elevate its digital presence, seeking an increase in sales and audience reach by highlighting their unique and expanding product range and their sustainability efforts. Turtle Fur® wanted to ensure brand consistency across digital touchpoints and bolster ecommerce functionality to communicate their brand values and the premium quality that sets their products apart.
Approach
Third and Grove brought Turtle Fur's new branding elements to life, elevating the digital shopping experience using advanced Shopify features. Third and Grove designed and developed their new site, creating a flexible modular framework for a cohesive and engaging ecommerce experience. Thoughtfully redesigned navigation showcases Turtle Fur® products' quality and distinctive features, emphasizing the company's sustainability practices as a Certified B Corporation.
A warm and fuzzy refresh
Third and Grove's redesign wove storytelling elements throughout the site to convey Turtle Fur's heritage, values, and mission. Striking photography and typography emphasize the brand's high-quality materials.
Life stays lush on mobile
Desktop to mobile provides a seamless customer buying journey. Design elements integrate imagery and an editorial look and feel to maintain a cohesive brand experience.
Hats on
Third and Grove built flexible content modules to accommodate different types of content and showcase Turtle Fur's pride in being a Certified B Corp. Crisp, distinctive imagery offers detailed views of product fabrics and functionality.
Originally delivered by Elva, now part of Third and Grove.
Drop us a line
Have a project in mind?
We're the Shopify Platinum Partner for outcome-obsessed brands. Set the goal. We'll help you hit it.